Nerd Fitness Pricing Structure

This NerdFitness pricing page is loud, colorful, and confident. It screams “click me” without being pushy. The layout is simple but laser-focused: pick your track (men’s or women’s), pay up front or in payments, and go.
Why it works
- Color psychology: Green for “yes,” orange for “not yet.” It guides action.
- Clear choices: Two clean options per audience. No overthinking.
- Personalization: Different programs for men and women feel tailored.
- Anchoring: “Save 17%” makes paying in full sound like a win.
- Voice & tone: The friendly copy from “Steve” builds trust instantly.
Real-world examples
- Dollar Shave Club uses clear, bold pricing tiers with personal tone.
- Peloton splits marketing by gender and persona for higher relevance.
- Teachable highlights “save when you pay annually” to drive upfront payments.




