Nerd Fitness Pricing Structure

Pricing
Aug 30, 2017
nerd-fitness-pricing
This is a very loud (and effective) pricing structure from NerdFitness. This pricing structure is unique in that it has different signups for men and women, as Nerd Fitness has different training regimes for each.

Image Description

The image shows a pricing structure for Nerd Fitness with two options: "Women's 101" and "Men's 101." Each has two payment options: "Pay in Full! (Save 17%)" and "3 Payments of $59!" Below the options are logos for payment methods like Visa and MasterCard. A motivational message from Steve encourages users to try the Academy.

Positive Aspects

  • Clear Options: The image effectively presents two straightforward pricing options for both men and women, catering to different preferences.
  • Savings Highlighted: The "Save 17%" prompt is eye-catching, encouraging users to consider the full payment option for a discount.
  • Motivational Touch: Steve’s message adds a personal and motivational touch, reinforcing trust and encouraging users to take action.

Key Takeaways

  • Nerd Fitness offers tailored training regimes for men and women with distinct signup options.
  • The pricing structure encourages full payment by offering a 17% discount.
  • The program is self-paced, allowing flexibility in starting and completing the course.

Additional Insights

  • Tailored Approach: By segmenting programs for men and women, Nerd Fitness acknowledges and caters to different fitness needs and preferences.
  • Flexibility is Key: Highlighting the self-paced nature of the course reduces pressure and makes it more accessible for people with busy schedules.
  • Trust and Motivation: Steve’s message not only builds trust but also motivates users by suggesting they are leveling up their lives, which aligns with the ethos of personal growth and improvement.
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