Nerd Fitness Pricing Structure

This NerdFitness pricing page is loud, colorful, and confident. It screams “click me” without being pushy. The layout is simple but laser-focused: pick your track (men’s or women’s), pay up front or in payments, and go.

Why it works

• Color psychology: Green for “yes,” orange for “not yet.” It guides action.
• Clear choices: Two clean options per audience. No overthinking.
• Personalization: Different programs for men and women feel tailored.
• Anchoring: “Save 17%” makes paying in full sound like a win.
• Voice & tone: The friendly copy from “Steve” builds trust instantly.

Real-world examples

• Dollar Shave Club uses clear, bold pricing tiers with personal tone.
• Peloton splits marketing by gender and persona for higher relevance.
• Teachable highlights “save when you pay annually” to drive upfront payments.