Nick Gray "Friend Update" Email

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Nick Gray doesn’t send boring newsletters. He sends friendly updates. His “Friends Newsletter” reads like a chat with your most interesting buddy — filled with random links, personal updates, and cool product recs.

Why Nick’s Newsletter Works

  • Personal, not polished: The tone feels like a text from a friend, not a marketing blast.
  • High value, low ask: He shares genuine finds and stories with no sales pitch.
  • Consistency builds trust: Regular updates make readers want to open the next one.
  • Personality-first approach: His quirks make the emails memorable.

Other Marketers Doing It Right

  • James Clear’s 3-2-1 Newsletter keeps it simple with consistent structure.
  • Tim Ferriss’ 5-Bullet Friday shares favorite tools and reads weekly.
  • Austin Kleon’s newsletter mixes life updates with creative inspiration.
    Each one feels human — and that’s the real marketing superpower.

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