1963 "Just like Grandma used to make" ad

This Chun King frozen food ad nails emotional storytelling. It doesn’t just sell stir-fry; it sells comfort, nostalgia, and familiarity. The phrase “Just like Grandma used to make” instantly disarms you and builds trust.

Marketing Analysis

The ad uses a warm human image, mouthwatering visuals, and conversational copy to make a mass-produced frozen meal feel handmade and personal. It’s bridging emotion (grandma’s love) with convenience (frozen food = accessible tradition).

Why It Works

• Emotional anchor: “Grandma” triggers comfort and heritage.
• Visual proof: Photos of food make it tangible.
• Relatability: You don’t need to be Chinese to appreciate “home-cooked.”
• Contrast: Old-world tradition meets modern convenience.

Examples

• KFC’s “It’s Finger Lickin’ Good” builds nostalgia around comfort food.
• Betty Crocker uses a “homemade feel” for boxed mixes.
• Trader Joe’s frozen meals promise world flavors made easy.