Pee Wee Tee Vee Ad

This Pee Wee Tee Vee ad from 1965 is basically one big objection-buster.

Apart from its clever name, it effectively weaves features and benefits together, answering potential objections in the process.

Plus, the picture is worth a thousand words.

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Toaster Heat Setting Visual Chart

This is a cool chart sent along with a toaster that visually shows the different heat settings.

The numbers 1, 2, 3, 4, 5, 6 don’t really mean much, but …