Pee Wee Tee Vee Ad

This Pee Wee Tee Vee ad from 1965 is basically one big objection-buster.

Apart from its clever name, it effectively weaves features and benefits together, answering potential objections in the process.

Plus, the picture is worth a thousand words.

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World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …