Pee Wee Tee Vee Ad

This Pee Wee Tee Vee ad from 1965 is basically one big objection-buster.

Apart from its clever name, it effectively weaves features and benefits together, answering potential objections in the process.

Plus, the picture is worth a thousand words.

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Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.

If you’re in an oversaturated market and your audience is jaded from hearing …