This clever ad from 1967 showed the news was about to "change" by showing one side of Peter Jennings' face in black & white, and the other in color.
This was around the time all TV stations starting moving to color and it was a big deal.
Thank the problem
Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of it can be helpful....
Jun 12, 2020
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Advice
Copywriting in real life for cat poster
Copywriting in real life: • Meh Headline: “Lost Cat” • Great Headline: “Dude Where’s My Cat?” Something that stands out even just a little...
Jan 3, 2024
Copywriting
Outdoor Advertising
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7 Deadly Fascinations Bullet Point Formula
Lust (get what you desire / be what they desire) Slothfulness (this will help you be lazy / do less work) Envy (rise about...
Aug 8, 2017
Formulas
Copywriting
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This ad extended an olive...
Jun 23, 2023
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