All You Need is One "YES"

That green arrow in the image says it all: you might face 100 “no’s,” but one “yes” can change everything. In business, one hit can make the whole game worth it.

The Marketing Lesson

The visual trick here? Simplicity. One standout color. One reversed arrow. It instantly triggers the brain to notice contrast and remember the message. That’s how you turn a basic idea into something sticky.

Why It Works

• Contrast grabs attention (green vs. black arrows)
• Clear message: quantity of failures doesn’t matter
• Visual metaphor makes it memorable
• Feeds the “growth mindset” story everyone loves

Examples

• James Dyson built 5,126 prototypes before the “yes” one.
• Spanx was rejected by every hosiery mill except one.
• Airbnb got funding after dozens of investor rejections.
• KFC founder was told “no” over 1,000 times.

Keep swinging. One green arrow is all it takes.