Pizza & 40s by The Hustle

Most event promos scream “Buy tickets!” The Hustle’s does something smarter—it pulls you straight into the room. The video shows laughter, clinking glasses, and pizza-fueled startup chats. It’s not selling tickets; it’s selling belonging.

Why It Works

• Leads with emotion and energy, not hype
• Shows authentic moments, not staged hype reels
• Taps into FOMO by showing a community you want in on
• Keeps the message stupid simple: “Come hang with cool people”

Real Examples

• Morning Brew’s mixers highlight spontaneous networking—always sold out
• HubSpot’s INBOUND pushes attendee stories to fill next year’s seats
• Indie Hackers use crowd photos to attract even bigger crowds next time