Pop up contest to win different different discounts

This simple wheel from PacSun is genius. It taps into a universal thrill: chance. Everyone loves winning something, even if the “prize” is a small discount.

Why It Works

• It gamifies a boring task (email signup).
• Creates instant excitement and anticipation.
• Feeds the dopamine rush of “what if I win big?”
• Gets the user to take action fast—no long forms, just spin and win.
• Turns a promo into an experience.

Examples

• Starbucks Rewards: Spins and streaks for bonus stars.
• Domino’s “Pizza Roulette”: Surprise discounts online.
• Klaviyo Popups: “Spin-to-win” widgets increase signups by up to 50%.
• TooFaced Cosmetics: Gamified popups boosted conversions by 35%.