Back in 1980, 3M launched Post-It Notes with a bold promise: a “giant communications breakthrough.” But the real genius? They printed an actual-size Post-It right in the ad.
Marketing analysis
By showing the product’s size in real life, the ad made it feel real, tangible, and useful. Readers didn’t have to imagine how big it was—they could see it. That tiny yellow square invited interaction before they even bought it.
Why it works
- Makes the product feel real and touchable
- Reduces buyer uncertainty
- Turns the ad into a mini experience
- Builds trust with straightforward “what you see is what you get” design
Examples
- Apple shows “actual size” iPhones on its product pages.
- Amazon lists furniture dimensions next to lifestyle photos.
- Dollar Shave Club’s launch video showed the actual razor in action.
- IKEA catalogs use real-size scale photos for better visualization.
Analyzed by Swipebot
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