PostHog PricecutEmail

PostHog nailed this email. They didn’t just announce lower prices—they made it funny, visual, and insanely clear why it matters.

Marketing analysis

The email leads with a bold statement (“We’ve decided to make less money”) that instantly grabs attention. Then they back it up with a chart that makes the comparison to competitors impossible to ignore. The cartoon fire adds humor and personality while softening the “we’re slashing prices” message.

Why it works

• Uses humor to build trust and likability

• Shows, doesn’t tell—the pricing chart does the persuasion

• Dramatic contrast (+ story) = instant clarity

• Positions the brand as customer-first, not profit-driven

Examples

• Slack’s playful copy in onboarding emails

• Duolingo’s humorous push notifications boosting retention

• Mailchimp’s illustrated, personality-driven release notes

• Liquid Death’s anti-corporate tone that still drives sales