Pricing the process, not the output

As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like this.

A 1-person client may just want a quick-n-dirty logo made, but a 50-person client will want a process.

Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:


Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM