Qualities to sell a company for a very high multiple

Want to one day sell your business for a ridiculous multiple? Start building it like you already plan to.

What Makes Buyers Drool

• Own your niche. Be the “only” in your space, not the “best.”
• Make your money recur monthly. Predictable cash = investor candy.
• Use tech at the core. It scales faster and cheaper.
• Go global. International reach equals bigger valuation.
• Protect it. Defensive IP keeps copycats out.

Real-World Proof

• Shopify: owns a niche (ecommerce builders), recurring rev, tech at heart.
• HubSpot: SaaS = recurring + global + IP-rich.
• Peloton: Subscription model + proprietary tech.
• Canva: Dominates design niche + international + sticky tools.