
This meme nails it. The kid thinks he's a basketball prodigy, but really, inflation (the tall guy) is doing the heavy lifting. Same thing happens in business and marketing when external forces inflate your results.
Inflation can make it look like your numbers are going up—sales, clicks, property values—but growth without real value creation is fool’s gold. Smart marketers dig deeper into metrics that track real improvement, not just surface-level spikes.