Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge💰
A fun email for Friday. I hope you enjoy!

Edition: Friday, June 2nd, 2023

🎤 Listen to this email here:

Swipe:

I'm feeling thirsty, so let's start off today with THREE DRINK SWIPES!

I thought this was a fun and clever ad from Guinness that was released around the Kings Coronation:

“Go bananas”
“It’s got appeal”

I’m Loving It 😂

This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “nutritional value” of it, but overall this old print ad does a great job of justifying the purchase of Kool-Aid over the competitor!

Wisdom:

One upside of social media is how people are incentivized to put a lot of information in a small amount of space.

Here's 3 examples:

This image shows four ways of reducing traffic noise to a residential area:

This little square lists 72 different AI tools all categorized:

This chart shows booms & busts happening with regular frequency.

I love when something takes a lot of complex data and simplifies it like this:

Small square + Lots of Info = Cool!

Interesting:

The email subject line of this SWIPES email is always pretty standard:

🎤 S.W.I.P.E.S. Email (Friday June 2nd, 2023)

So I tasked AI to make some better versions:

Here's what it gave me:

🎉 Kickstart Your Weekend with S.W.I.P.E.S. Email (Friday June 2nd, 2023)

📩 Amplify Your Inbox: S.W.I.P.E.S. Email Edition (Friday June 2nd, 2023)

💡 Unleash Your Copywriting Brilliance with S.W.I.P.E.S. Email (Friday June 2nd, 2023)

💌 The Friday Fix: S.W.I.P.E.S. Email (Friday June 2nd, 2023)

🔥 Ignite Your Creativity: S.W.I.P.E.S. Email (Friday June 2nd, 2023)

🚀 Soar to New Copywriting Heights with S.W.I.P.E.S. Email (Friday June 2nd, 2023)

🔓 Unlock the Secrets of Compelling Emails: S.W.I.P.E.S. Email (Friday June 2nd, 2023)

💥 Power Up Your Fridays with S.W.I.P.E.S. Email (Friday June 2nd, 2023)

🌟 Embrace Email Excellence: S.W.I.P.E.S. Email (Friday June 2nd, 2023)

🎯 Hit the Bullseye of Copywriting Brilliance: S.W.I.P.E.S. Email (Friday June 2nd, 2023)

It's cool how quickly you can just generate hundreds of permutations of a headline using AI.

I've been using AI tools every single day to figure out what's useful and what's hype...and have been posting videos about what I've learned in our Member's Area:

Picture:

I was out of town all this month, and am excited to be back home in Austin!

Here's a pic of me in Barcelona:

Cool hotel I stayed at:

It's times when I leave this long that I realize how cool it is to work primarily from the internet.

Happy to be back home again!

Essay:

This happens at every wedding I go to:
People take pics on their phone and immediately post to Instagram where they get shared/liked/commented instantly.

3 Months Later you get an email link from the bride/groom with professional photos…wayyy after the moment has passed😕

I was discussing with a friend that it'd almost be cooler to hire someone to take good pics with their phone and immediately post them during the event!

They would post from their phone, tag people, and the event would spread on socials.

This whole "I'll send you photos 3 months later" thing seems antiquated now and really misses the fun of posting them around the main event.

Also anytime I've hired a photographer part of the deal is I get their raw photo dump right after the shoot.

I make sure they know at the end of the photo session I'm going to pop that SD card into my laptop so I have the photos now!

Splurge:

Here's a fun book I've been reading: The Wright Brothers.

Reading about historical events makes you realize huge technological shifts followed by fear is totally normal.

In 1903 the Wright Brothers made the first official powered flight, and it's fun to read accounts of how "flight will totally change EVERYTHING and we are not ready for this!!!! "

Now we completely take flight completely for granted.

I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora