No one cares if your app is AI powered

Greg Eisenberg nails it: no one pays for “AI.” They pay for results. Too many startups lead with “we use AI” like it’s a magic spell. Spoiler: users only care if it saves time, makes money, or makes them feel something.

Why it works

• Customers buy outcomes, not features
• “AI” is an ingredient, not the dish
• Clear value beats fancy tech every time
• Position around benefit, not buzzword

Examples

• Grammarly sells “write better,” not “AI grammar checking”
• Midjourney markets “create stunning art”
• Notion AI: “finish your work faster”
• Jasper: “write your marketing copy 10x faster”
  All benefits, no AI fluff.