
This is a super simplistic framework for thinking about building a new product.
Many people come up with business ideas without enough demand, this framework ensures you’re going after an audience with a problem + demand + money:
In 1980 this was an ad campaign from Post-It Notes showing off the new adhesive backing feature that let you post the notes on...
Branding matters. Must B Nutty completely changed their branding and name to Siete. PepsiCo bought Siete Foods for $1.2 billions.
I did a fun project today: Step 1.) Bought a chainsaw on a long pole Step 2.) Climbed onto the roof with the chainsaw...
Currently reading this great book about Prohibition, the banning of all alcohol from 1920 to 1933. Originally it was "The Temperance Movement" which pushed...