Ramit Sethi engagement email.

Ramit Sethi pulled a genius move in his newsletter: he didn’t give advice — he asked for it. His email simply said he was getting married soon and wanted readers’ best marriage tips. That’s it. And 800,000 people suddenly felt like experts.

Marketing analysis

This works because Ramit flipped the script. Instead of talking at his audience, he invited them into a conversation. The topic (marriage) is universal, personal, and emotional — making it irresistible to join in.

Why it works

• Makes the reader the hero
• Sparks curiosity and emotional connection
• Feels authentic and low-pressure
• Builds community by mentioning “800,000+”
• Opens a loop: everyone wants to see the advice

Examples

• Morning Brew asks readers for “boldest business predictions”
• The Hustle runs community polls
• Duolingo shares “funniest language mistakes” from users