Really intriguing billboard

This billboard looks almost “too simple.” Just a black-and-white shot, a censored face, and the words really.com. No brand. No tagline. Nothing.

But here’s the twist—it made people curious enough to actually Google it. That’s a small marketing miracle.

Why It Works

• Curiosity gap: your brain hates an unanswered question.
• Minimalism stands out among cluttered ads.
• Mystery creates engagement—viewers fill in the blanks themselves.
• The ".com" acts as a clear call to action.

Real-World Examples

• Liquid Death cans looked like beer, making people ask “what is that?,” driving buzz.
• Mailchimp’s “Did you mean…” campaign played on curiosity and confusion to get searches up 14%.
• Ocean Spray’s viral TikTok moment (guy on skateboard) worked because it made people dig deeper to find the brand story.