Really intriguing billboard

really-billboard

On one hand, this seems like a bad billboard....  No description.  Not obvious what the product is.

On the other hand, it got me to Google "Really . com" while pumping gas and looking at this thing....so maybe it worked!

Turns out it's some sort of privacy-based phone service.

However if I was just driving by in my car and couldn't Google this right away I doubt I'd care enough to look it up.