🎤 SWIPES Email (Friday April 26th, 2024)
Edition: Friday, April 26th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
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Swipe:
On one hand, this seems like a bad billboard....
❌ No description.
❌ Not obvious what the product is.
On the other hand, it got me to Google "Really . com" while pumping gas and looking at this thing....so maybe it worked!
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Turns out it's some sort of privacy-based phone service.
However if I was just driving by in my car and couldn't Google this right away I doubt I'd care enough to look it up.
Wisdom:
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
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It's probably the lowest effort to learn, yet highest impact concept:
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Just remember "A.I.D.A" and you've got it memorized!
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Interesting:
Last year I was excited about self publishing another book, but I never put it out because:
❌ The subject matter wasn’t that big.
❌ I doubt this could be an all-time best seller.
...but I still wanna do it!
It'll be only 50 pages and I am setting the pencils-down date for end of June 2024.
I'm just putting it out there so I'm shamed into working on it harder!
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Picture:
My buddy Noah Kagan moved his YouTube studio to a different room, and this is the barebones V1 getting it setup.
I can’t wait to see progress and final result! Seeing behind-the-scenes of video studios is fun.
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Essay:
....speaking of watching the progress of video studios, here's a Before/After of my own home office:
BEFORE:
Just a raw 13' x 14' room with concrete floors (extremely echo-y).
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AFTER:
1. Added wallpaper
2. Put a big ass rug down
3. Positioned desks to face pretty wall
4. Hue lighting to control everything
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This one room actually multi-functions as a:
- Home office
- YouTube studio
- Co-working space
- Overflow guest bedroom
Here's how it's setup:
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I like how the space is multi-functional. For example if I have the whole family over and we need more bedrooms, the couch folds out into a Queen-sized bed and makes another guest room:
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I can also adjust the lighting with one touch so the color range can change instantly like this...
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...to this:
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Fun!
Splurge:
I found a weird snack I’ve been enjoying a lot (no affiliation to this): It's called Obleas by ConsciousSnack and it's got:
- 6 ingredients.
- 42 calories for entire package.
- It has about 25 ultra-thin wafers.
- You can snack on these for like an HOUR.
- Can crack into small pieces with almost no crumbs.
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I love snacking on stuff, but if I were to just sit for 30 minutes popping Pringles, I'd eat 1,000+ calories EASILY.
I can sit there snacking on these, breaking them into pieces, and get only 42 calories. There's also very little sweetness so I don't get sugar cravings after these.
Fun little find I randomly found at a store in Austin!
Sincerely,
Neville Medhora
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P.S. Checkout some wins from Copywriting Course members: