AIDA Formula low effort -> high impact

Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has been around for decades, but it still kicks butt for writing anything persuasive — from emails to landing pages.

Breaking Down the Template

The image shows a fill‑in‑the‑blank AIDA outline:

• Attention: Hook them fast
• Interest: Build curiosity with a story
• Desire: Show the benefit or transformation
• Action: Tell them exactly what to do next

Why It Works

• Keeps writing focused and structured
• Forces clarity on the goal of the copy
• Makes drafting faster (Gus says 10x easier)
• Works for any medium — tweets, ads, or sales pages

Real‑World Uses

• Apple product launches = big Desire push before Action
• Dropbox’s original explainer video used clear AIDA flow and grew signups by 10%+ weekly
• Morning Brew emails hook with Attention lines and easy Action CTAs