Restaurant named burgers

This burger spot in Toronto named their burgers after office supplies, so customers can claim them as work expenses. This shows to me that the owners know who their customers really are. I would guess this restaurant is located a downtown business district.
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Positive Aspects

The cleverness in naming burgers after office supplies is a marketing masterstroke. It’s humorous, relatable, and creates an opportunity for customers to share a laugh. This tactic not only grabs attention but also encourages word-of-mouth marketing, as people love sharing quirky experiences. Additionally, it cleverly taps into the business crowd, suggesting the owners have a sharp understanding of their target market.

Key Takeaways

  • Naming burgers after office supplies is a witty strategy that plays on the professional setting of the restaurant’s location.
  • The tactic suggests a deep understanding of the customer base, likely targeting office workers in a bustling business district.
  • This approach can create buzz and drive word-of-mouth marketing, as it's both humorous and memorable.

Additional Insights

Naming products in a playful way is a classic marketing maneuver that both entertains and engages customers. It's reminiscent of how some tech companies name their software updates after desserts or animals, adding a layer of personality. This strategy can be extended beyond restaurants; imagine if a coffee shop named their drinks after common office jargon, like "The Deadline" or "The Powerpoint." The key is knowing your audience well enough to make the joke land.

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