Friday, January 17th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!

Swipe:

A major way Coca-Cola and Pepsi compete is by getting exclusive deals with different restaurant chains, this shows you who closed the deal with each restaurant chain:

It's why sometimes you ask for a Coke and they say, "Is Pepsi OK?" (then you roll your eyes because nobody prefers the Pepsi 🤣).

Both companies make a lot of money from this because they sign multi-year exclusive agreements to ONLY serve their products.

Imagine McDonald's who serves something like 2 to 3 billion meals a year ONLY selling your product.

Wisdom:

Guess what....ain't nobody thinking about you!

Don’t worry about what others are thinking. They likely aren’t thinking about you.

Think about your own life:
- Are you thinking about someone’s social media post you saw?
- Are you thinking long and hard about someone else?

No.

You’re likely just busy with your own stuff. Same with others!

Interesting:

For working out at home I’ve been using an app/trainer combo called Future.

You periodically meet with a trainer over Facetime.
They program your weekly workout.
You follow it.

This system works GREAT with a home gym and Apple TV combo.

However I'm not so sure how great it is without a home gym setup. I personally don't like using my phone at gym.

Here's a video of how it works:

Picture:

Speaking of home gyms, I just got this cool walking pad with a laptop desk so I can get extra steps in throughout the day:

I like that I can use my laptop/ipad/phone with it, it's super simple, and shockingly cheap compared to giant treadmills.

So far a great purchase!

Essay:

Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure:

In other words: How many "Units of Luck" are you producing for yourself?

Warren Buffett talks about how lucky his life is:
• Two parents
• Speaks English
• Born in the United States
• Born during a huge boom time in the USA

Each one of these added "Units of Luck" to his life.

Here's other ways to create "Units of Luck" in your own life:

• Be hard working.

• Be willing to do more than someone else.

• Take more shots than other people normally do.

• When young try many different things, weed out stuff you don't like, do more of what you do like.

• Share your thoughts on the internet, this can attract other like-minded people into your network, no matter where they live.

• Go to places with successful people. Cities, events, gatherings etc.

"Luck" isn't a quality you have, it's a quality you build. You can create more "Luck."

People who create a lot of "Units of Luck" get lucky.

Splurge:

I'll be at a Newsletter Marketing Summit next month learning all I can about email lists and newsletter best practices.

Email lists are still one of the best ways to reach an audience (despite it being a crowded space)...they still deliver better numbers than social media followers:

The funny thing is building a newsletter or email isn't rocket science and doesn't have hard formulas:

Generally it's just about blasting GREAT information people look forward to reading:

...and also making sure to capture emails everyday, like I do with simple forms like this:

One of my goals for 2025 is to concentrate on my email list over any other platform, so anything I learn to boost this will be valuable.

Have a great Friday!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"So many great ideas for marketing my freelance services." -KG

"I'm learning so many ways to effectively get the reader's full attention. I will be using these techniques to market my coaching business." -CR

"I'm seeing how to use my new copywriting skills to improve all kinds of writing — personal and business. This is turning out to be a life-changing course." -HP

We also do weekly Live Reviews each week....we clip them up for members to watch:

I have a Facebook Ad converting at 7%, but the landing page stinks. Can we see how to improve it?

Link

Re-writing the language on why 309 Honey out of New Zealand is the best damn honey in the world because of the geography they’re in

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Should I niche down or go broad for a new business implementing systems for efficiency?

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