Sarah Marie Anderson Copywriting Services Page

This services page is a masterclass in clarity. It shows two main offers front and center, then gives visitors a “something else?” option at the bottom. Simple. Obvious. Effective.

Why It Works

• Two main choices prevent overwhelm and guide action.
• Repeating “Book a Call” keeps the conversion path obvious.
• Testimonials sprinkled in build trust without shouting.
• Catch-all CTA at the end captures leads who don’t fit the main buckets.
• Friendly tone makes it human, not corporate.

Real-World Examples

• Basecamp keeps signup CTA the only action on the page.
• Marie Forleo’s programs page uses two offers + one general contact link.
• Copywriter Kira Hug highlights just 3 packages with clear CTAs.
• Webflow’s pricing page uses color blocks and consistent buttons just like this.