Schweppes Tonic Billboard

Billboards
Ogilvy
Apr 15, 2018
Schweppes-tonic-billboard
Gin and Schweppes Tonic
SwipeBot

Image Description

The billboard features a man with a playful expression, holding a drink. Next to him, the text reads "Curiously refreshing! Gin and Schweppes Tonic," with an image of a Schweppes bottle.

Positive Aspects

This vintage billboard effectively communicates the refreshing nature of Schweppes Tonic. The bold text and imagery work together to capture attention and convey a sense of curiosity and enjoyment. The man's expression adds a playful and inviting vibe, making the ad memorable.

Key Takeaways

  • Visual Appeal: The billboard uses a striking image and bold text to grab attention quickly.
  • Memorable Messaging: The phrase "Curiously refreshing!" piques interest and reinforces the brand's unique selling proposition.
  • Brand Association: Combining gin with Schweppes tonic suggests a premium and enjoyable drinking experience.

Additional Insights

This ad is a great example of using humor and curiosity to engage an audience. It reminds us of the power of a simple, clear message. Imagine seeing this on a hot day—it's almost like the billboard itself is offering you a refreshing drink!

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Schweppes Tonic Billboard | SwipeFile