This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.
If you’re in an oversaturated market and your audience is jaded from hearing the same claims over and over, you can stand from your competitors by marketing a creative new use for your product.
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In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.
This is reminiscent of when Campbell’s Soup dried to …
This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing …
I’m a sucker for images that immediately grasp your attention, and this one definitely has a “curiosity inducing” vibe.
This is from a 1978 advertising photo with actress Susan Wood …
I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!
By today’s standard it doesn’t seem super wise to drink …
Yet another amazing Volkswagen ad that has a VERY catchy headline and image that make you want to read the finer copy!…
