Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.

If you’re in an oversaturated market and your audience is jaded from hearing the same claims over and over, you can stand from your competitors by marketing a creative new use for your product.

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Twitter Vintage Newspaper Ad

This creative newspaper ad by Brazilian ad agency Maximedia shows Twitter as if it were old technology. The idea is that advertising trends and technology move fast, and their agency …