This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.
If you’re in an oversaturated market and your audience is jaded from hearing the same claims over and over, you can stand from your competitors by marketing a creative new use for your product.
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This ad shows an accident waiting to happen. And it’s easy for parents to imagine why they need to have first aid products on hand.…
This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…
Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …
This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …
Here’s another great example of an ad that uses the “it’s so effective, it even works for ____” formula:
This sunscreen is so strong, it even works for vampires!…
