This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.
If you’re in an oversaturated market and your audience is jaded from hearing the same claims over and over, you can stand from your competitors by marketing a creative new use for your product.
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A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your ad offer that would seem out of place in your …
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.…
This Stanley hammer ad does a great job of relating to a younger demo and hitting the nail on the head with a relatable pop culture behavior.…
This was an ad from 1969 when Pop Tarts were first introduced. In one image and a little text, the ad shows:
