Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.

If you’re in an oversaturated market and your audience is jaded from hearing the same claims over and over, you can stand from your competitors by marketing a creative new use for your product.

Visit Link
Previous Post

Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …