This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.
If you’re in an oversaturated market and your audience is jaded from hearing the same claims over and over, you can stand from your competitors by marketing a creative new use for your product.
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This is a great ad that uses the concept of “anchoring” to sell.
Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So …
While I can’t say if this 1967 Chevette is still a good looking car….I CAN say this is a great looking minimalist ad!…
Johnny Walker Scotch would run these ads around the holiday times, so when people are buying holiday party gifts they instinctively go with Johnny Walker.
This is a great tactic, …
This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing) …
This magazine ad is full of innuendo and great 1970’s imagery. It shows a male one-piece jumper and has instructions on where to order it from at the end.…
