This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.
If you’re in an oversaturated market and your audience is jaded from hearing the same claims over and over, you can stand from your competitors by marketing a creative new use for your product.
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While this ad is for a product that we’re 99.999999% doesn’t work at all, the ad itself is intriguing.
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This is a great ad because it SHOWS the reader what the sunglasses do instead of just telling them.
Even without reading any of the copy, the reader will understand …
This is a Fisher-Price magazine ad that displays most of their toy lineup for children.
Great visuals and easy headline.…
This is a tasty looking Big Mac ad from 1979 that has a very funny headline.
Both the image AND headline are quite grabbing!…
This is a classic magazine ad with a grabbing headline, and a story about how ordinary people can write a story.…
