This ad is for toilet paper, but they use classy and "soft looking" imagery to convey how soft the toilet paper is.
6 questions to answer before starting any new project
May 17, 2021
Tweets
Advice
Social
Avoid confusing "buzzwords" in your copy
Try not to use too many “Buzzwords” and confuse the message. Buzzwords are vague and confusing. Buzzwords don’t tell the reader anything about you...
Jun 27, 2020
Copywriting
Advice
Forefront Event
Forefront is unlike any “conference” or “seminar” you’ve been to. It’s a one of a kind gathering of the most ambitious, talented people you’ll...
Dec 1, 2017
Event Marketing
Durex End of the World Print Ad
This ad worked back when the Mayan calendar predicted the end of the world. I bet it'd work again today. To make an effective...
Nov 18, 2020
Print Ads