Sevenly Black Friday Email
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Most brands slash prices for Black Friday. Sevenly flipped the script by giving something away – a free $20 gift certificate plus free shipping. This twist moves attention from “discounts” to “value and generosity.”
Marketing Analysis
The design screams “premium” – bold black and gold, clear callout for the $20 bonus, and a simple promo code: FRIDAY. Instead of fighting through price wars, Sevenly makes buying feel like receiving a gift.
Why It Works
- Reciprocity: Free gift makes people feel good about buying.
- Scarcity: “Ends tonight” creates urgency.
- Simplicity: One promo code, no confusion.
- Emotional appeal: Giving aligns perfectly with Sevenly’s “world changer” brand.
Real-World Examples
- REI’s #OptOutside replaced discounts with a cause-based campaign.
- TOMS gives a product for every purchase.
- Patagonia donated Black Friday profits to environmental groups.