Dr. Martens Cyber Monday Email

Oct 1, 2020

Holiday Promos

Not only does this email create urgency with a countdown timer, but I also like that they started the email saying they offer free shipping and returns. People are impulse buying things like crazy on Black Friday and Cyber Monday, and they'll want to know they have the option to make an easy return if they change their mind once the craziness subsides.

Learn more on drmartens.com

Cricketeer suit ad showing flexibility

This is an unusual ad, but it quickly conveys "flexibility" for this suit maker.

Jun 28, 2020

Ads

Print Ads

Gen Z and Millenial Social Media Platform Use

These stats are useful for deciding where to focus your marketing efforts. Are you marketing where your audience hangs out?

Jul 2, 2020

Data

Stats

99designs Testimonial Page

99designs takes a bit of an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector (read:...

Aug 19, 2017

Testimonial Examples

The Objection or Anxiety Headline Formula

The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded with a hundred pointless...

Aug 8, 2017

Copywriting

Formulas