Live sports dominates TV

Look at that chart. The top 50 primetime TV broadcasts in 2023 are almost all sports. The only non-sport standout? The Oscars. Everything else is touchdowns and game days.

Marketing analysis

This shows one clear truth: live events that create real-time excitement dominate old-school media. People crave community and shared moments. Sports deliver that perfectly.

Why it works

• Sports = urgency and FOMO.
• Live events cut through distractions.
• Built-in storylines and heroes.
• Tribal loyalty keeps fans watching.
• Advertisers love guaranteed eyeballs.

Examples

• Super Bowl LVII pulled in 115M viewers.
• NBA Finals averaged 12.4M per game in 2023.
• World Cup 2022 final: 26M U.S. viewers.
• Oscars 2023 got 19M (and that was the best in years).

People tune in for moments, not just media. Create moments around your brand.