Headlines show what an amazing value it is

People understand by analogy.  So compare how great a value something is compared to a familiar item.

  • You’re getting this entire bodybuilders meal plan for less than the price of a protein shake.
  • This costs less than the price of a large pizza.
  • This cruise vacation will cost you less per day than going to Disney Land.
  • 8 out of my last 10 clients have quit their jobs…..all because they signed up.
  • The whole product costs less than a ticket and popcorn at the movies.
  • Only $3.99 for an app that can teach your child a different language.
  • Only $0.99 for an app that you will use every single day.
  • It’s only $1.95 per day.
  • You probably spend more on Starbucks every month than this entire coffee maker costs.
  • It’s only $10 more than the competition, yet will last 5x longer.
  • Buying from us is like buying from Nordstrom vs. Wal-Mart.
  • Some people buy TV’s with their tax return.  Some people buy investments in their future.
  • Costs less per day than your daily coffee.
  • Only $2.99/day to invest in your future.
  • A college computer science class costs $6,000.  This course costs only $69 total.
  • This entire course costs less than one college computer science book.
  • Upgrading your website to Professional Level costs less than $0.25/day.
  • It’s weird how people will spend $60 on drinks at a bar, but won’t buy a $39 book that can change their life.
  • For the price of a dirty martini you can buy this book that’ll change your life.
  • You can spend the next 3 months reading random blog posts and watching YouTube videos, or you can spend $197 to have it professionally explained for you.
  • $97/month gets you private access to me.  Normally it costs $597/hour to speak with me.
  • Why spend $900 on a new TV, when you can spend $900 for a once-in-a-lifetime experience?
  • I know your weekends are fun, but if you come to our seminar, you’ll spend only $600 for the whole weekend, and learn a new skill you can use to advance your career.
  • Pay just $100 more now to buy Nakamoto tires, and they’ll each last you 10,000 miles longer.  That’s like saving over $1,100!
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Headlines that get them curious

Curiosity gets people to want to experience your product.

  • See what it’s like to be in a room where everyone makes more than $1,000,000/year.
  • I have a gift I want