Simple graphic makes you appreciate AC

Ever think about how air conditioning didn’t just change comfort—it changed civilization? The image above shows cities like Shanghai, Abu Dhabi, and New York before and after AC became common. Entire economies and lifestyles popped up once people could beat the heat.

Marketing Analysis

Air conditioning isn’t just a product—it’s a transformation story. It sells freedom from discomfort, unlocking places and possibilities that were unimaginable before. AC turned “too hot to live in” into “luxury hotspot.”

Why It Works

• Solves a huge, painful problem (heat)
• Expands what’s possible for people and cities
• Becomes invisible once adopted—a quiet essential
• Creates emotional value: comfort, productivity, control

Examples

• Carrier’s invention of AC boosted U.S. manufacturing productivity by up to 30% in the 1910s
• Florida’s population exploded 1000% after widespread AC adoption
• Movie theaters became “cool zones” in the 1930s, driving ticket sales year‑round