Skin care brand pop up advertises special sale
Pop Ups
Mar 22, 2022
I love the side graphic shows because its shows some of the products with slashed sale prices.
The copy "Friends & family event" gives a feeling of exclusivity. The copy above the sign up box "Sign up for first access" furthers that mood.
Image Description
The image showcases a pop-up advertisement for a "Friends & Family Event" sale, featuring Kiehl's skincare products with slashed prices. It highlights a 25% discount available both online and in-store, encouraging users to sign up for exclusive access to new launches and special offers.
Positive Aspects
- Visual Appeal: The side graphic effectively displays popular products with their discounted prices, making the sale enticing and easy to understand at a glance.
- Exclusivity: The "Friends & Family Event" label creates a sense of belonging and special access, enhancing the appeal of the promotion.
- Call to Action: The "Sign up for first access" prompt above the email entry box encourages immediate engagement and creates urgency.
Key Takeaways
- Creating exclusivity with labels like "Friends & Family Event" can increase customer interest.
- Displaying slashed prices alongside product images makes the discounts more tangible and appealing.
- Encouraging sign-ups for early access to deals can boost customer engagement and build a loyal customer base.
Additional Insights
- Psychological Pricing: The use of slashed prices taps into the psychological appeal of getting a deal, which can increase conversion rates.
- Visual Hierarchy: The image smartly uses a clear visual hierarchy, guiding the viewer’s eye from the brand and discount information to the sign-up box, optimizing for action.
- Community Feel: Naming the event as a "Friends & Family" gathering not only attracts more attention but also fosters a community-like atmosphere around the brand.
