Reddit ad for skin care product uses before and after photos
This brands established good social proof at that start by mentioning the company age "since 1851".
The ad introduces there new eye cream and stats the benefits. The claims are backed up with before and after photos.
Image Description
The ad showcases Kiehl's new Super Multi-Corrective Eye Cream. It features a jar of the cream and before-and-after photos highlighting visible improvements in eye zones after 12 weeks of use.
Positive Aspects
- Credibility Boost: The ad effectively establishes trust by mentioning Kiehl's long-standing history since 1851, reassuring potential customers of the brand's reliability and expertise.
- Visual Proof: The before-and-after photos provide tangible evidence of the product’s efficacy, which can be very persuasive for potential buyers.
Key Takeaways
- Kiehl's uses its historical reputation to build trust and credibility.
- The ad introduces a new eye cream with specific benefits for various eye areas.
- Before-and-after photos offer visual evidence of the product’s effectiveness over 12 weeks.
Additional Insights
- Social Proof in Action: Incorporating the brand's age is a clever way to invoke trust. If a company has been around for over a century, they must be doing something right!
- Before-and-After Power: People love seeing results. By showing real-life changes, the ad taps into the consumer's desire for proof, making the product more appealing.
