Reddit ad for skin care product uses before and after photos

Kiehl’s keeps it simple and powerful in this ad. They lead with “Since 1851,” instantly building trust. Then they drop their new eye cream with bold claims…and back it up with clear proof.

Why this ad works

• Instant credibility: “Since 1851” signals reliability and heritage.
• Visible proof: Before-and-after photos show transformation—no fluffy words needed.
• Clear promise: Targets four specific areas around the eyes, not just “reduces wrinkles.”
• Social validation: Mentions an 8-week study with 93 participants for extra credibility.
• Clean layout: Limited text and strong visuals pull focus to the results.

Real-world parallels

• Proactiv: Used celebrity testimonials and before/after shots to explode sales.
• Colgate: Often highlights “trusted since 1873” to reinforce authority.
• L’Oréal: Backs product claims with visible proof and study data in every launch.