Social Media → Community Funnel
Image Description
The image illustrates a "Community Funnel" process, showing how social media platforms like Facebook, Twitter, LinkedIn, Google, TikTok, Instagram, and YouTube can drive users to a newsletter (Beehiiv) and community (Skool), leading to a discovery call. It includes sequences for welcoming and sales follow-up.
Positive Aspects
This graphic simplifies the complex process of converting social media followers into community members and potential clients. It visually delineates each step of the funnel, making it easy to follow and understand. The clear flow from social media to engagement and conversion is both intuitive and actionable.
Key Takeaways
- Use social media to drive traffic to your own platforms, like newsletters and communities.
- A structured funnel can guide followers towards deeper engagement and potential sales.
- Simplifying the process into visual steps helps clarify strategies and execution.
- Welcome and sales sequences are crucial for nurturing new community members.
- Discovery calls can be an effective way to convert engaged community members into clients.
Additional Insights
Building a community funnel is like hosting a party—you start with invites (social media), create a welcoming atmosphere (newsletter/community), and then have meaningful conversations (discovery calls). This graphic captures that journey succinctly, illustrating how each step serves a purpose in the overall strategy. Plus, who doesn’t love a good party analogy when talking about marketing?
