Starting as a total beginner

When you’re just starting out, trying to pick a niche right away can feel like throwing darts blindfolded. Instead, go general. Offer a few different skills, get real projects, and build a base of happy clients.

Why this works

• Lowers friction to get those first few reviews
• Helps you learn what people actually want to pay for
• Builds a contact list that feeds future work
• Gives you data before you specialize

Real examples

• Many top Fiverr sellers started by offering broad “writing” or “design” gigs before niching down to email copy or brand design.
• Early Upwork freelancers often do admin work, editing, and customer support before narrowing into tech or marketing.
• Agency founders like Sam Ovens tested broad consulting before turning it into a specific offering.