When you’re just starting out, trying to pick a niche right away can feel like throwing darts blindfolded. Instead, go general. Offer a few different skills, get real projects, and build a base of happy clients.
Why this works
Lowers friction to get those first few reviews
Helps you learn what people actually want to pay for
Builds a contact list that feeds future work
Gives you data before you specialize
Real examples
Many top Fiverr sellers started by offering broad “writing” or “design” gigs before niching down to email copy or brand design.
Early Upwork freelancers often do admin work, editing, and customer support before narrowing into tech or marketing.
Agency founders like Sam Ovens tested broad consulting before turning it into a specific offering.
