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Story Circle

  • Copywriting
  • Formulas
  • Images
story circle

This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.

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Phosferine toinc wine ad

1939 Ad for Phosferine Tonic Wine

  • Ads
  • Copywriting
  • Print Ads

An emotional letter from a customer was published ran an ad in this 1939 print ad.  Showing how a little wine can help you deal with depression.…

Apr 6
2

Dust Buster Weight Comparison Image

  • Images

This handheld vacuum is trying to show that it’s lighter than a typical dust buster, so they cleverly put it on a scale to “show” that it’s lighter!…

Mar 16
3

Silly Putty Vintage Print Ad

  • Ads
  • Images
  • Print Ads

These vintage print ads used amazing hand-drawn images to illustrate the different ways kids could enjoy this toy.

 

 

…

Mar 5
6
Basecamp call out

Basecamp Features and Benefits Image

  • Images

This image by Basecamp used callouts to show how to use their application while highlighting the features and benefits. It is simple, clear, and written in a casual tone.…

Feb 25
3

Keychain alarm comparison chart

  • Images
  • Pricing

This is a great way to demonstrate the features and differences between products, all in one simple table.…

Feb 17
2
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