Sugarman Trigger #10 - Nature of Product
Every product has its own unique nature and personality, and it's up to you to figure out what that is.
If you are selling a toy:
It is a fun game, so you must convey enjoyment and excitement in the marketing!
If you are selling a blood pressure machine:
It is a "serious" product so you must convey its reliability and accuracy with a more professional and serious look.
Sugarman says that you need only a little common sense to figure out the nature of a product.
Image Description
The image features two distinct advertisements: one for a toy game called "Crossfire," showcasing excitement and fun with vibrant colors and energetic imagery, and another for blood pressure monitors, highlighting reliability and health, with a more professional and serene look.
Positive Aspects
The images perfectly illustrate the concept of aligning marketing strategies with the nature of the product. The "Crossfire" ad exudes excitement, capturing the playful essence of the toy, while the blood pressure monitor ads emphasize reliability and health, which is crucial for medical products. This contrast vividly demonstrates how different products require distinct marketing approaches.
Key Takeaways
- Understand the unique nature of your product to tailor your marketing message effectively.
- Fun and playful products should convey excitement and enjoyment in their advertising.
- Serious and health-related products should focus on reliability and professionalism in their presentation.
- Use common sense to align your marketing strategy with the product’s personality.
Additional Insights
Think of product marketing like a first date. You wouldn't wear a clown suit to a business dinner, nor a tuxedo to a beach party. Match your marketing to your product's vibe. Also, consider what emotions your product naturally evokes and amplify those in your campaigns. It's all about making the product's personality shine through!
