Sugarman Trigger #17 - Instant Gratification

That little “Buy” button means more when the reward comes fast. People crave quick wins and instant results, so the faster a customer gets what they paid for, the happier (and more likely to buy again) they’ll be.

Why instant gratification works

• It reduces post-purchase anxiety (“Did I make the right choice?”).
• It keeps dopamine high after clicking “Buy.”
• It shortens the delay between promise and payoff.
• It creates trust—fast delivery feels reliable.
• It turns one-time buyers into repeat customers.

Real-world examples

• Amazon Prime: Customers pay yearly just for 2-day (or same-day) shipping.
• Netflix: You subscribe and stream instantly.
• Canva: Signup and start designing in seconds.
• Uber Eats: Tap, wait, food arrives at your door.

Quick rewards turn impulse into loyalty.