Sugarman Trigger #17 - Instant Gratification

It's not hard to imaging that when someone buys something, they want it quickly.

It's been proven over-and-over that people want their products delivered quickly. The closer you can get a person to getting instant gratification, the better.

This is a big advantage of digital goods such as software, eBooks, videos, NetFlix, apps etc....because once the person pays for it, they can immediately access it.