Sugarman Trigger #17 - Instant Gratification
Updated on

That little “Buy” button means more when the reward comes fast. People crave quick wins and instant results, so the faster a customer gets what they paid for, the happier (and more likely to buy again) they’ll be.
Why instant gratification works
- It reduces post-purchase anxiety (“Did I make the right choice?”).
- It keeps dopamine high after clicking “Buy.”
- It shortens the delay between promise and payoff.
- It creates trust—fast delivery feels reliable.
- It turns one-time buyers into repeat customers.
Real-world examples
- Amazon Prime: Customers pay yearly just for 2-day (or same-day) shipping.
- Netflix: You subscribe and stream instantly.
- Canva: Signup and start designing in seconds.
- Uber Eats: Tap, wait, food arrives at your door.
Quick rewards turn impulse into loyalty.
Analyzed by Swipebot
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