Sugarman Trigger #20 - Human Relationships
Sugarman says adding in "human elements" is very easy and can be very powerful.
This can mean:
Showing a product being held in a human hand.
Showing a product being used by a human model.
Showing pictures of the human team who built the product.
Using language a normal human uses.
Sugarman says you want to use as many positive human elements as you can without risking any negative vibrations from emotional reactions.
Image Description
A playful illustration shows two stick figures, a man and a woman, facing each other with a line connecting their eyes, symbolizing human connection and relationships.
Positive Aspects
The image humorously captures the essence of human relationships with a simple, relatable drawing. It visually reinforces the post's message about the power of human elements in communication and marketing, making the concept more accessible and engaging.
Key Takeaways
- Incorporating human elements in marketing can significantly enhance relatability and effectiveness.
- Visuals like a product in a human hand or human models create a personal connection with the audience.
- Showcasing the people behind the product adds authenticity and trust.
- Using everyday language makes communication more approachable and genuine.
- Balance positive human elements to avoid negative emotional reactions.
Additional Insights
Adding human touches to your marketing strategy is like adding salt to a dish—it enhances everything else. Imagine your product in a customer's hand; it’s not just about utility but the story it tells. Whether it’s the friendly face of your team or the casual tone of your copy, these elements transform a transaction into a relationship. Keep it human, keep it real!
