Sugarman Trigger #22 - Specificity
Sugarman says that being specific in your explanations is very critical, and can establish your credibility much better than not being specific. Here's an example Sugarman gives in this chapter
A non-specific example:
"New dentists everywhere use and recommend CapSnap Toothpaste."
A specific example:
"92% of new dentists use and recommend CapSnap Toothpaste."
The example with the 92% figure generates far more believability.
He gives another example where he is talking about a product for the feet.
A non-specific example:
"There are a lot of nerve endings at the bottom of your feet."
A specific example:
"There are 72,000 nerve endings at the bottom of your feet."
By adding specific numbers or details, you naturally add specificity.
Image Description
The image features a cartoon figure pointing to a chalkboard with the text "66 People joined the Kopywriting Kourse last month." It's a visual representation of the specificity concept discussed in the post.
Positive Aspects
The image effectively demonstrates the power of specificity by providing an exact number of people who joined the course. This visual cue reinforces the blog post's message about the credibility and impact of specific information.
Key Takeaways
- Specificity enhances credibility: Using precise details makes statements more believable.
- Numbers hold power: Quantitative data, like "92% of new dentists," is more compelling than vague claims.
- Specific details captivate: Providing exact figures, such as "72,000 nerve endings," grabs attention and fosters trust.
Additional Insights
Think about how adding specific details can transform mundane claims into memorable facts. Whether it's marketing toothpaste or explaining nerve endings, specificity sells. Plus, it gives your audience something concrete to hold onto, much like how a memorable punchline sticks in your head!
