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Super effective Facebook Post for selling a business

Copywriting
Aug 27, 2018
hostel for sale fb post
This 1-page Facebook post generated several hundred inquiries into buying one of the top hostels in Thailand.
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Image Description

The image showcases a vibrant Facebook post for selling a hostel in Thailand, featuring bold text and engaging graphics. It includes photos of the hostel's exterior, interior, and amenities, along with eye-catching phrases like "FOR SALE #1 HOSTEL" and contact details.

Positive Aspects

  • Engaging and Humorous Copy: The post uses humor and a conversational tone to grab attention and differentiate it from typical business sales posts.
  • Clear Value Proposition: It highlights key selling points like top ratings on TripAdvisor and Hostel World, making it clear why this is a valuable purchase.
  • Comprehensive Details: Provides an extensive list of what the buyer receives, including a turnkey operation, market-leading status, and a solid ROI estimate.
  • Personal Touch: The post includes a personal story, making the sale feel more relatable and genuine.

Key Takeaways

  • Humor and personality can significantly enhance engagement and interest in a sales post.
  • Clearly listing benefits and features helps potential buyers understand the value proposition.
  • Providing a personal backstory can create a connection and build trust with potential buyers.
  • Highlighting unique selling points, such as top ratings, can effectively attract serious inquiries.

Additional Insights

  • Storytelling Power: Incorporating a personal story about the reason for selling adds authenticity and can make the post more memorable.
  • Direct and Actionable: The call to action is clear, with contact information readily available, reducing friction for interested buyers.
  • Visual Appeal: The inclusion of high-quality images showcasing the hostel's best features reinforces the written content and entices potential buyers.
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Super effective Facebook Post for selling a business | SwipeFile