Sustainable vs. Not Sustainable Diet

This chart nails the “ah-ha” moment in one glance. It shows how a truly sustainable diet isn’t about being perfect—it’s about consistent balance. One side feels human, the other feels impossible.

Marketing analysis

This image works because it uses simple emojis to tell a complete emotional story: moderation vs burnout. The viewer instantly decides which side they’d rather live on. It’s persuasion through relatability, not guilt.

Why it works

• Uses contrast to make the idea obvious
• Visual storytelling makes it shareable
• Humor lowers resistance to a serious topic
• Emotional cues (crying emoji!) spark empathy
• Simple format = instant understanding

Examples

• Duolingo’s “streak” visuals keep users consistent over perfect.
• MyFitnessPal’s progress graphs reward steady behavior.
• Calm App markets meditation as flexible, not strict.
• Gymshark celebrates “showing up,” not six-packs.