The 4 C's Copywriting Formula
Copywriting
Jul 19, 2020
The 4 C's Formula is a checklist you can use to edit any piece of copy.
Clear: Is it direct and easy to understand?
Concise: Is there anything you can remove that wouldn't change the effectiveness of your message? How can you say it in fewer words?
Compelling: Is it actually interesting? Or is it going to put someone to sleep?
Credible: Do you back up your claims with proof?
