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Ever notice how some slogans just sound right? That’s the “Rule of Three” at work. Three words, three beats, three ideas. It’s the magic number for memory.

Why it works

• Feels balanced and complete
• Easy for the brain to process
• Creates rhythm and flow
• Sounds confident and deliberate

Real‑world examples

• Nike: “Just do it.”
• Obama: “Yes we can.”
• McDonald’s: “I’m lovin’ it.”
• Chevrolet: “Dependable. Durable. American.”
• Airbnb: “Belong anywhere.”

When you write copy, aim for threes. It’s short, punchy, and made to stick.