Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
Updated on
Every ad that burns into your brain has a story behind it. Not a random one. A structured story your brain eats up like popcorn.
The 5-Part Marketing Story
- Hero: Your customer
- Goal: What they’re chasing
- Conflict: The pain blocking them
- Mentor: You, guiding the way
- Moral: The transformation after using your product
Why This Works
- Triggers ancient storytelling instincts
- Builds trust fast
- Makes results easy to picture
- Hooks emotions before logic kicks in
Storytelling in Action
- Nike: You vs. your limits
- Apple: Helping you “think different”
- Airbnb: Travel that changes you
- Dove: Real beauty revealed through confidence
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