The 12-Step Formula for Sales Letters

Most copy skips straight to "Buy now!" before the reader even cares. The 12-step sales formula fixes that by pulling people from curiosity to conversion like a story that sells itself.

The Power of Flow in Sales Copy

Think of it like dating before proposing. You build interest, stir emotion, deliver proof, then ask for the sale. This logical and emotional rhythm keeps readers nodding until they click.

Why It Works

• Flows naturally from intrigue to action
• Balances emotion (pain and benefits) with logic (proof and guarantees)
• Builds momentum through social proof and scarcity
• Ends with a crystal-clear CTA

Real Examples

• Apple teases problems, demos sleek solutions, then drops prices
• Weight loss brands show “before/after” stories before timed offers
• SaaS apps promise “Try free for 14 days. Cancel anytime”
• Kickstarter campaigns stack proof and scarcity to trigger funding fast