The AICPBSAWN Copywriting Formula

Attention – Biggest benefit, biggest problem you can solve, USP
Interest – Reason why they should be interested in what you have to say
Credibility – Reason why they should believe you
Prove – Prove what you are claiming is true
Benefits – List them all (use bullets)
Scarcity – Create scarcity
Action – Tell them precisely what to do
Warn – What will happen if they don’t take action
Now – Motivate them to take action now

This jam packed formula covers everything.

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American Express 0% Deferment Announcement

This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months (although in 6 months when many of them have large balances the original interest rates come back on).
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Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.
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