The AICPBSAWN Copywriting Formula

Attention – Biggest benefit, biggest problem you can solve, USP
Interest – Reason why they should be interested in what you have to say
Credibility – Reason why they should believe you
Prove – Prove what you are claiming is true
Benefits – List them all (use bullets)
Scarcity – Create scarcity
Action – Tell them precisely what to do
Warn – What will happen if they don’t take action
Now – Motivate them to take action now

This jam packed formula covers everything.

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The AIDA Formula in Drawings

This is a great image showing the AIDA Formula and the purpose of each part:

Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting …

Cognitive Biases Chart

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…