The AICPBSAWN Copywriting Formula

Attention – Biggest benefit, biggest problem you can solve, USP
Interest – Reason why they should be interested in what you have to say
Credibility – Reason why they should believe you
Prove – Prove what you are claiming is true
Benefits – List them all (use bullets)
Scarcity – Create scarcity
Action – Tell them precisely what to do
Warn – What will happen if they don’t take action
Now – Motivate them to take action now

This jam packed formula covers everything.

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