The AIDA Formula in Drawings

Every good ad, landing page, or email follows the same 4-step formula: AIDA. Attention, Interest, Desire, Action. This simple framework keeps your reader hooked from the first glance all the way to the click or purchase.

Why this image nails it

These fun stick-figure drawings break down how each stage moves your reader’s brain closer to saying “yes.”

Why it works

• Grabs attention right away with visual storytelling
• Keeps it simple and easy to remember
• Moves the reader through an emotional journey
• Ends with a clear call to action

Real-world examples

• Apple ads: sleek visuals grab attention, design features build desire, CTA drives purchase.
• Old Spice commercials: wild humor = attention, clever product demos = interest, irresistible confidence = desire, “smell like a man” = action.
• Nike’s “Just Do It”: emotion first, action last. Classic AIDA in motion.