The AIDA Formula in Drawings

Copywriting
May 6, 2019
aida-formula-animated
This is a great image showing the AIDA Formula and the purpose of each part: Attention: Get their attention with something catchy and relevant. Interest: Tell them interesting facts or uses. Desire: Make them desire the product/service. Action: Get them to take an action.
Source (copywritingcourse.com)

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