AIDA Formula Video with Ross Hudgens and Neville Medhora

Ever wonder why some ads grab your attention and make you click, buy, or sign up? That’s the AIDA formula doing its magic. It stands for Attention, Interest, Desire, Action — the four steps every great piece of marketing walks you through.

Why It Works

• Attention: Stops the scroll with something unexpected or bold.
• Interest: Keeps people reading by teasing a benefit or story.
• Desire: Makes them want it by showing results or emotional payoff.
• Action: Tells them exactly what to do next.

Examples

• Apple: Minimalist ads that demand attention, then highlight smooth design (Desire).
• Dollar Shave Club: Funny video that grabs interest and ends with a clear CTA (Action).
• Nike: Inspiring slogans turn attention into emotional drive (Desire → Action).
• Airbnb: Invites you to “belong anywhere” — instantly triggers Interest and Desire.