AIDA Formula Video with Ross Hudgens and Neville Medhora
This is a great video explaining the AIDA formula complete with examples.
This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements: It’s got vague promises of better...
Simple copy, plus creative positioning makes this billboard really effective.
This image shows readers the exponential savings they'll get if they switch to solar energy. What's great about it: It's simple and easy to...
This was an ad ran in Reader's Digest in 1966 asking readers to "write in for a free booklet." "Writing in for a free...