Mission Statement Quote from Mahatma Gandhi
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This image of Gandhi isn’t just spiritual—it’s a masterclass in branding. It’s his personal mission statement, short enough to remember and strong enough to live by. Marketers can learn from that clarity.
Why It Works
- It communicates values fast
- Every line builds emotional trust
- It sets clear boundaries and beliefs
- It inspires followers with conviction
- It’s consistent—truth isn’t negotiable
Examples
- Nike: “Bring inspiration and innovation to every athlete in the world.”
- Patagonia: “We’re in business to save our home planet.”
- Tesla: “To accelerate the world’s transition to sustainable energy.”
- Apple: “To empower creative exploration.”
A strong mission doesn’t just guide values—it magnetizes people who believe the same thing.